Top 5 Beauty Retail Apps on Android in Australia - Q1 2023

The first quarter of 2023 saw varied performance among the top beauty retail applications on the Android platform in Australia. Here, we provide an overview of the weekly downloads, revenue, and active user trends for the top 5 apps, based on data from Sensor Tower.

SEPHORA - Beauty Shopping experienced fluctuations in weekly downloads, starting with 1.5K downloads in late December and ending the quarter with a slight increase to around 1.6K in the final week of March. Active users for the app showed a mostly consistent trend, starting at approximately 5.9K and closing the quarter at roughly 6.1K.

Adore Beauty | Shop Beauty Now maintained steady weekly downloads throughout Q1 2023, beginning with around 1.1K downloads and ending similarly with 1.1K downloads. No revenue data was reported for this period.

MECCA - Beauty Shopping saw a varied download trend. The app started with 1K downloads but experienced a dip in mid-January, reaching as low as 664 downloads. However, it rebounded significantly, peaking at 1.5K downloads by mid-March and ending the quarter with about 1.3K downloads.

Lush Fresh Handmade Cosmetics demonstrated significant growth in weekly downloads. Starting with minimal downloads at the beginning of January, the app saw a notable increase, peaking at 231 downloads in the final week of March. Active users also grew from 40 in late January to 157 by the end of March.

Nykaa - Beauty Shopping App showed a steady but low download rate, with weekly downloads fluctuating around 50-70 throughout the quarter. Active users remained relatively stable, starting at 878 and closing the quarter at 962.

These insights highlight the varying performance of these beauty retail apps on the Android platform in Australia during the first quarter of 2023. For more detailed insights and trends, visit Sensor Tower.